Sales and Marketing

Our corporate sales team has executed campaigns for a variety of franchised and independent hotels including Wingate, Marriott, Days Inn, Howard Johnson, and others. The team provides effective, integrated sales and marketing services. The core of Darien Hospitality Group's sales initiatives is our belief that face-to-face selling directed by a plan is the best way to drive revenue increases. What gets measured gets done--and the results of the property’s sales are carefully evaluated against targeted goals. Goal specific monthly sales reports from each hotel allow us to track success, identify unique challenges, troubleshoot problems and fine tune future plans on an ongoing basis.

Websites

Darien Hospitality Group has developed its own web sites, www.FunTraveler.com and www.BusinessTraveler.com to promote its hotels. A self-selected database, called Travel Club, is collected on these sites that allows the company to promote special travel offers to the data base subscribers. We currently have over 3,000 individuals who have made the decision to join the Travel Club.