New Hotel Development

Darien Hospitality Group has the capacity to work closely with ownership, as consultant, to conceptualize and bring the new hotel project to successful fruition. DHG can be involved simply in periodic review and comment on the development process, or can become actively involved in assisting design, monitoring, franchise negotiations, financial input, bidding process, and other dimensions of development.

Approximately five months prior to the hotel opening, the management contract activities begin with Pre-Opening Procedures. The general manager and the director of marketing and sales are hired. These key team members, with the guidance of the corporate staff, develop collateral materials and begin sales calls on the target market segments. Simultaneously, the overall marketing plan is developed and implementation initiated. Operating Budgets and Capital Budgets are prepared.

As the opening approaches, hiring of the remaining staff is undertaken, and training begun. The final hotel completion is monitored closely as furniture, fixtures, equipment, soft goods and supplies are set in place. Each guest room is inspected repeatedly as it is brought from an empty shell to a rentable room to insure that high quality standards are met. Company procedures are implemented. Physical systems are checked prior to completion to test for proper functioning and to identify items requiring correction by the contractor. The soft and grand openings are planned and implementation set in motion. Coordination with the owner/developer, franchise system, permitting process, and staff is brought to a conclusion and the hotel officially opened.